Generating website traffic and increasing your customer base is the ultimate challenge for all the product and service providers out there. It can be achieved either through organic or paid advertising tactics but increasing web traffic organically can prove to be more effective. Enhancing website traffic organically is a long-term strategy for growing your website rather than opting for other paid marketing techniques. But doing the same demands a lot of homework, as for devising such a strategy there is no shortcut.
The first and foremost step towards the generation of organic traffic is building a relevant content and then tracking the performance of the same. You need to target those topics that people are looking for. Tools like keyword planners can be used to comprehend the searching patterns of the audience i.e. what exactly they are looking for and what you need to provide them with. Following are some of the potential ways to gain organic traffic:
1. Analyzing keywords:
While analyzing keywords through tools like keyword planner we might encounter thousands of keywords for a particular topic. But even in doing so, we need to narrow and limit the number of keywords in that very particular list of keywords. When you choose the right keywords, your website has the highest chance of showing up and being clicked.
Adding to the terminology of keywords, we have something called as SEO keywords that help your website to rank on a search engine. Google mostly ranks the content or keywords that have got more relevance to what people are actually looking for. For designing a such a website with more appropriate keywords we have a technique called on-page SEO where a web page is optimized to earn organic traffic. On-page SEO includes optimizing your HTML tags (title, description, Meta, and header tags), and other factors include images, loading time of the page and user-friendliness of your web page.
Another factor that comes into the mind of a marketing specialist while working on keywords is to look for keywords that are high in Traffic potential and low in keyword difficulty i.e. the kind of hurdles one faces while competing to appear in the top 10 organic search results. Further, one should work on keywords that have low or even moderate competition, but that require designing of a well-structured and well-researched content.
2. Prevent obsoletion of content:
After a proper research on a very particular topic and then devising a relevant content, the thing that most of the bloggers or content creators ignore is the regular updation of it. Over the time it’s natural that the content you created can turn outdated because of some newly added functionality or some sort of reconstructed recommendations regarding that particular topic. You need to keep your customer updated, so that they continue to use your web page and the content it contains as a reference or a guide. At least once in a year, this habit of going through all your web pages needs to be exercised to prevent them from turning obsolete. In other words, the relevance of the content should be maintained.
3. Analyzing keyword gaps:
The concept of keyword gap is just staying one step ahead of your competitors. Your motive shouldn’t be targeting fancy words for your web page but to identify the pattern of your customers like what exactly they are looking for, and what you can use to your advantage that somehow your competitors failed to target. There is no need to use extra sophisticated vocabulary which would need further explanation from your side and you are not able to provide that.
So there is a need to close this gap, for the keywords that your competitors aren’t targeting you should target them to enhance traffic to your website.
4. Guest blogging:
Guest blogging is where for writing a blog that is to be published on your website; you invite someone i.e. a potential blogger from outside of your company. The writer can be an expert on that very particular subject or someone with relevant experience in the same industry. The aim or the ultimate purpose of doing so is to get their thoughts, on the service they are providing to a wider audience i.e. brand awareness. Apart from that you get a chance to introduce a brand-new content for your website with much more relevancy and freshness. Apart from this, by the inclusion of new keywords, your website has greater chances to get ranked in the top 10 organic results i.e. your website gets optimized in the best way possible.
In addition to this, guest blogging can prove beneficial for the blogger as well as it helps them in building relationships. If they write blogs for a bigger organization it can extend the reach of their website as well while gaining a potential customer base.
5. Appearing in the ASK sections:
In order to appear in the ask section you need to create brief and concise answers to the questions that are being asked in the search engines by users. Ask sections are simply the boxes that appear below the first result. Further, your precise answers can lead users to your original website and increase the engagement of potential users to your website. The benefit of appearing in the ask section is that even if your content is not ranking at the top, you can get organic traffic to your website.
Further, there are also some other ways in order to gain organic traffic to your website which includes collaborating with other brands to gain a similar customer base, posting your brands regularly on social media like Twitter, LinkedIn etc, to help people in discovering your product or service. Apart from that you can even add FAQ section to your article or blog, usually at the end of your content which can help you in ranking amongst long-tail keywords and get more traffic from search engines.
The concept of keyword gap is just staying one step ahead of your competitors. Your motive shouldn’t be targeting fancy words for your web page but to identify the pattern of your customers like what exactly they are looking for, what you can use to your advantage that somehow your competitors failed to target. There is no need to use extra sophisticated vocabulary which would need further explanation from your side and you are not able to provide that.
brand awareness. Apart from that you get a chance to introduce a brand-new content for your website with much more relevancy and freshness. Apart from this, by the inclusion of new keywords, your website has greater chances to get ranked in the top 10 organic results i.e. your website gets optimized in the best way possible.
