In a country where 70% of Americans are overweight and 40% are considered obese, there is a significant, often overlooked market. BodyReady.org was founded with a mission to address this gap and better serve the one in three Americans who are left out of the mainstream conversation. It's not just about size—it's about creating an environment where people of all shapes, sizes, and body types feel seen, respected, and included.
Solutions for Businesses to Better Serve the Big Body Community
The big body community is one of the most underserved consumer groups in America. From clothing and fashion to health and wellness services, businesses often neglect to consider the unique needs of larger-bodied individuals. The good news? There are many ways companies can make inclusive changes that cater to this growing demographic.
1. Size-Inclusive Products and Services
One of the most important steps businesses can take is to offer a wider range of sizes in their product offerings. This isn’t just about offering larger clothing sizes but ensuring that products—whether they're shoes, athletic wear, or even furniture—are designed with a broader audience in mind. Services should also accommodate people of all sizes, whether it’s through size-adjustable gym equipment or ergonomically designed seating in public spaces.
2. Design with Dignity
BodyReady.org champions the idea of body dignity. Businesses need to create spaces that embrace the diversity of body types and make sure that their marketing, store layouts, and product displays don't alienate those who are often treated as an afterthought. From properly fitting chairs in waiting rooms to inclusive sizing on e-commerce websites, a commitment to body dignity is a simple yet powerful strategy.
Increase Retention: People Will Pay a Premium When Treated Well
One key to success is customer retention. Studies have shown that when customers feel valued and respected, they are willing to spend more. The big body community is no exception. When businesses make the effort to offer products and services that are designed to fit their needs, they’ll see increased loyalty and satisfaction. People are willing to pay a premium when they know they are treated with dignity and respect. By offering tailored experiences that take into account the needs of larger individuals, businesses can foster a deeper sense of trust and loyalty.
Balance Profit and People
Many businesses may worry that making these changes could cut into their profits. But the truth is that balancing profit and people is not only possible—it’s essential for long-term success. By meeting the needs of the big body community, businesses can tap into an underserved market that is both large and willing to support companies that show they care.
Offering a diverse range of body-inclusive products and services isn’t just about social responsibility; it’s good business. This market is not a trend but a permanent shift in consumer expectations. As society evolves, so too should business practices. Those who embrace this change will see substantial growth, both in terms of revenue and brand reputation.
Low and No-Cost Opportunities for Businesses
Inclusion doesn’t always require a hefty investment. There are several low or no-cost strategies that companies can implement to create a more body-inclusive environment. Simple changes like revising marketing materials to feature people of various body types, updating website images, and training staff to interact with customers of all sizes can have an immediate impact.
Additionally, businesses can create partnerships with organizations and communities that advocate for body positivity and inclusion. This can raise awareness while also demonstrating a commitment to making tangible changes without significant upfront costs.
Body Inclusion Strategies
Implementing body inclusion strategies doesn’t have to be overwhelming. It’s about starting with small, intentional changes that reflect a larger commitment to inclusivity. For example:
- Inclusive Advertising: Ensure that advertising campaigns reflect the diversity of the population by featuring models of various sizes, ages, and backgrounds.
- Accessibility in Design: From clothing racks that are accessible to all body types to size-inclusive fitness equipment, businesses can ensure that their offerings are truly for everyone.
- Training and Education: Train staff members to be more mindful of body diversity and to approach customers with kindness and respect, regardless of size.
Changing Company Philosophy
Ultimately, body inclusion requires a shift in company philosophy. It’s not just about catering to a niche market; it’s about rethinking how business practices can evolve to reflect societal changes. Companies must take a holistic approach to inclusion—starting from the leadership team, through to marketing, customer service, and product development. By fostering a culture of body inclusivity, companies send a powerful message that they value all people, regardless of size.
1/3 of Americans Are Missing Out
Did you know that 1 in 3 Americans—over 100 million people—are missing out on products, services, and experiences that are tailored to their needs? This is a significant and largely untapped market. By failing to serve this demographic, businesses are leaving money on the table and alienating a huge portion of potential customers. BodyReady.org aims to make sure that the big body community is no longer left behind, and that businesses understand the importance of serving this group with respect and dignity.
Body Discrimination Is Now the Law
Body discrimination is no longer just a moral issue—it’s a legal one. In several states, laws are being enacted to combat weight-based discrimination in the workplace and beyond. This means that businesses must not only adapt to the growing demand for body inclusivity but also ensure they are compliant with new legal standards. A failure to do so could result in legal consequences and damage to a company’s reputation.
Dignity in Every Interaction
At the heart of BodyReady.org’s mission is the belief that everyone deserves dignity. This extends beyond the products or services businesses offer—it’s about how individuals are treated. Businesses must ensure that their policies, practices, and customer interactions reflect the value they place on all individuals, regardless of size. From the moment a customer walks through the door or logs onto a website, they should feel welcomed, respected, and celebrated.
Conclusion
The big body community is a market that cannot be ignored any longer. By embracing body inclusion strategies, offering tailored products and services, and treating all customers with dignity, businesses can not only enhance their bottom line but also contribute to a more inclusive and equitable society. Change starts with businesses, and BodyReady.org is here to guide the way, ensuring that no one—regardless of size—feels left out or overlooked.
